New products are great. The food & beverage sector in particular thrives on new trends and movements that present consumers with new challenges every day. We, too, have jumped on one of these trends and have noticed: There are many questions. What is cold-pressed1? What is different from the juice I make at home? What is the difference between cold-pressed1 juices from "normal" juices? How can the juice be preserved without heat? What does HPP mean? Why does the juice settle so much? In a 3-part blog series, we therefore clarify the the most important questions about cold-pressed1 juice.
What is cold-pressed1 juice?
A cold-pressed1 juice made from fruit and vegetables differs in two essential characteristics from conventional juices:
- On the one hand, the pressing process is carried out using a different method.
- On the other hand, the shelf life of the juice is not guaranteed by heat.
The cold-pressed1 juices from LiveFresh contain selected fruit and vegetables with lots of vitamins and nutrientswhich are largely preserved during production. This is not only good for your diet, but also has a positive effect on the taste. We'll tell you how it works.
The fruit and vegetable pressing process
In simple terms, cold-pressed1 juice, fresh juice that has been simply pressing fruit and vegetables without heat is produced. Unlike a centrifugal press, in which the fruit and vegetables are chopped up with sharply rotating blades and the juice is then separated from the pulp by the rotation, the cold pressing process leaves the pulp in the juice. preserves many important nutrients and vitamins from fruit and vegetables. When using a conventional centrifugal press, heat is generated during the pressing process due to high speeds and friction. In the production of cold-pressed1 juice, the fruit is only squeezed out using pressure. No heat is generated during the pressing process, so the juice is gently squeezed out of the fruit.
The shelf life of the juice
The other significant difference to conventional juice is the method of preservation. Conventional juices are 99% pasteurized using heat, which destroys all harmful germs and bacteria. However, the high temperature also destroys most of the juice's vitamins and nutrients, and the fresh taste of the juice is also lost. Cold-pressed1 juice, for example, is through the high-pressure process HPP for several weeks without the juice having to be exposed to heat. The process is based on extremely high water pressure, which is applied to the finished bottled product. The pressure "crushes" all harmful germs and bacteria, thereby inactivating them.
What is HPP?
The high-pressure process HPP is a preservation process that was discovered over 100 years ago. Despite everything, this process is a very young technology, as it was forgotten in the food industry until 1990. We use this unique technology to preserve our preserve our juices. When using this technology no heat is generated and thus remain many important vitamins and nutrients are preserved. The microorganisms responsible for fermentation are inactivated using high pressure of around 6000 bar. In the Mariannengraben, the deepest point of the sea (11 km below sea level), the water pressure is 1100 bar. The advantage of this technology is that the fresh taste, color and most of the important vitamins are retained. This makes our juices true vitamin & nutrient bombsas they retain the properties of freshly squeezed juice throughout their shelf life.
Why does cold-pressed1 juice settle?
This question is clearly one of the top 3 most frequently asked questions. But the answer is simple. Fresh juice contains small particles such as pulpwhich heavier than the liquid part of the juice. A long standing time can therefore result in a sediment can form at the bottom of the juice. This natural separation is not possible in cold-pressed1 juice is much more extreme than in conventional juices, as these are homogenized by certain processes and additives. As our juices are always pressed and bottled from 100% fresh fruit and vegetables we do not prevent the natural separation of the juice at any time. The natural separation of a juice is definitely a positive quality feature that many consumers tend to perceive as negative. We from LiveFresh pursue the intention, our cold-pressed1 juice in its natural state at all times.
Frequently asked questions about cold-pressed1 juices:
Which cold-pressed1 juices are suitable for a juice cleanse?
Basically you can use all LiveFresh juices for a juice cleanse use. The best thing to do is to choose a ready-made juice cleanse-package. The juices included are perfectly tailored to the reset of your body in the course of a cure. You are free to choose whether you want to 3, 5 or 7 days long. Feel free to try it out.
You can find more information here: The 12 most frequently asked questions about juice cleanse
How are the cold-pressed1 juices from LiveFresh shipped?
We ship our cold-pressed1 juices in a sustainable thermal box. We use corrugated cardboard with a double-walled structure that cools the juices in a natural way. The entire packaging is 100% recyclable and can be disposed of in the paper garbage can.
How should I use cold-pressed1 juice at home?
You should store the juices in the fridge. This will keep them fresh and you can enjoy them chilled at any time. Thanks to our innovative shelf life method, the juices can be kept for several weeks if kept refrigerated and closed. You will find the best-before date on the lid.