News & Juice

We have visited one of our fruit growers and the BayWa organic fruit market in Ravensburg, from which we get our organic apples for our juices. So we can show you more precisely how the organic apple gets into our juice. After harvesting, sorting and storage, all organic apples are delivered with small flaws, but otherwise perfect quality, i.e. all apples that can no longer be sold as a table fruit, for further processing to our juice manufacturer. The quality and regionality of our products are very important values ​​for us and therefore we are happy to get great apples from our region. We talked to the head of the BayWa organic fruit market and he gives us insights where the organic apples are delivered from, which processes are in the organic fruit sized market, i.e. which way the organic apple goes from the plantation to the customer and how the Storage and sorting the organic apples runs. He also reveals how you can do it at your location climate -neutral. In our video below in the blog post you will also get more information from one of our fruit growers in the BayWa, which we also interviewed. The video shows you the complete path of organic apples including interviews-from the plantation to our juice and in the package you get from us.

Where do you get your apples from?

The apples marketed by the BayWa come from agricultural family businesses from Baden-Württemberg and southwestern Germany, mainly from the Lake Constance region. The fruit growing families are members of the Württemberg fruit cooperative (web) and mainly build core fruit (apples and pears) but also berries and stone fruit. Our appearances have a lot of know-how and build the fruits with great sense of responsibility for people and the environment. Here you will be looked after and advised by the web. The BayWa provides all the services that are necessary after harvesting to bring the fruits to the shelves of trade. Around 25% of the fruits that the BayWa captures are produced by the members according to the guidelines of ecological farming. With the apples, this is every 4th apple. The organic buildings of the web members are mainly around Ravensburg. Bio-cultivation on Lake Constance has developed very successfully since it was started at the end of the 1990s, which is why the Ravensburg fruit gross market has been prepared exclusively for organic goods since 2005.

What are the processes in the organic fruit wholesale market? How is the way of apple from the plantation to the customer?

If the fruit farmers have harvested their fruits, bring them to the fruit gross market. Here we get a first impression of the quality of the fruits as part of the goods receipt control and then decide which way you take - whether you can be sold as table goods or go to the processing, i.e. become apple sauce or juice, for example. The nice thing about the apple is that there is a sales channel for every quality without food losses. Until the goods can be delivered, various steps are necessary to meet the requirements of the customers. We sort the apples according to different criteria, e.g. how big, how red and how heavy they are. We can also determine if you have damage to the shell. Then we pack them into a variety of different packaging from small boxes to 4 packs or nets. So that we can sell the apples to customers almost all year round, we store them in large cooling chambers, so that they remain crisp and juicy for as long as possible.

How does the sorting of the apples work? What does the water basin have a special function in sorting? 

When sorting, we take a close look at every apple or rather that takes care of our fully automatic sorting system for us. It controls every apple from all sides via different cameras, determines how big and red the fruits are, what weight you have and whether the shell is flawless. With infrared cameras, we will also be able to control the internal quality, i.e. whether the apple is through and through well. When sorting, we make use of a physical property of the apple. Since it is lighter than water, it floats and so we can easily transport it with water through our process without getting pressure. After the cameras have checked each apple, the computer or the sorting program in which the 30 channels of the water basin can be stored from the machine. Another combination of sorting criteria is assigned to each channel, so that we can determine the size and quality they want for every customer from the boxes delivered.

How and how long are the apples stored? With what means do you always manage to deliver fresh apples as a company?

There are a variety of apple varieties-from classic varieties such as gala and jonagold to special organic varieties, we Topaz and Santana. Each variety has a certain biological lifespan, i.e. every variety can be stored. Some varieties are only cooled and sold in autumn. Others, which we still want to sell in spring or summer of the following year, we can put them into a kind of hibernation by changing the air composition in the warehouse so that they do not continue. So it is possible for us to store apples for up to 10 months so that our organic fruit from Lake Constance can be enjoyed over large parts of the yearn.

How do you manage to operate climate -neutral at your location?

Responsible handling of natural resources and the reduction of CO₂ emissions to protect the climate are important to us. That is why we are actively involved in climate protection and also work on a comprehensive sustainability concept. Part of this was the successive climate neutral position of the BayWa fruit locations, which have all been working climate-neutral since 2018-including the organic fruit market in Ravensburg. For this we work according to the common principle:

(1) Avoid - e.g. switch to green electricity

(2) reduce - e.g. conversion of the lighting to LED

(3) compensate - that always only comes to the last one

In addition, we have been producing our own electricity on the roof of the fruit large market since 2020, which we use for our own processes. In the next step, together with our producer cooperative, we now weighed the cultivation area with the aim of being able to offer climate -neutral apples soon.

Video - How the organic apple gets into our juice

Watch our video for the complete path of organic apples in the juice including interviews with the head of the Baywa fruit large market in Ravensburg and one of our fruit growers and get exciting and interesting insights.

After the exciting information about our organic apple supplier, do you feel like a few cold-pressed juices & shots? Then have a look in our selection!

Click here for our juices & shots

We are very often asked whether our juices & shots can still be enjoyed after the minimum preservation date (MHD) or whether you can still drink our juices if they were not cooled for 2-3 days because they are given to the neighbor or the post office, for example became. In both cases you can usually drink our juices & shots. With the helpful tests of our nutritionist Dr. You can play Ulrike Fischer safely. She tells you some tests that show whether your juices & shots can still be edible or drinkable. Have fun reading and/or explanatory video!

A brief explanation of the best -before date itself: The minimum preservation date is the time to which we, as a manufacturer, guarantee that our juices & shots retain their specific properties, such as smell, taste and nutritional values. In very frequent cases, foods can still be edited beyond their best before date. We therefore advise you - use your senses well and trust them. In this way you can prevent food waste and save a lot of money.

If the best before date has been exceeded, each food should be checked in detail. We will explain to you using our pomegranate juice how this works exactly how this works and how you can find out whether your juice is still drinkable:

TIP:

The color is no Indication of whether a food is still edible or not. For example, pomegranate juice tends to get a slight brown stitch during the warehouse. The reason for this lies in the very valuable polyphenols that are included. In addition, the color can sometimes vary due to the raw goods. So don't be fooled by the color. she is no Criterion for whether you can still drink a juice or not.

Test 1:

Check whether the ring on the top of the bottle is still intact, i.e. whether the packaging was actually closed all the time. The durability can only be guaranteed if the bottle was tightly closed.

Test 2:

Check whether the packaging or the bottle is bloated or whether it is still nice and slim. Floating indicates a fermentation in the bottle. If your juice is still nicely slim and not bloated, this is a good sign.

Test 3:

If the juice looks okay from the outside, you can continue with the next tests. Shake the juice, hold the bottle on your ear and slowly open it. This allows you to test whether “hissing” is perceptible when opening. This would also indicate fermentation.

Test 4:

After opening slowly, keep the juice or bottle directly on your nose and smell whether you can perceive anything fermented or lively. If, as in our example, the pomegranate juice only smells fruity, sweet, it is typical and normal for this juice - everything is fine!

Test 5:

Only when the smell is okay do you take a very small sip of the juice. If a product had been spoiled, it would taste lively or musty or would be sparkling on the tongue. If a fruity fresh taste is noticeable in pomegranate juice, everything is fine. In this case, the juice can still be drunk very well and does not have to be thrown away - cheers!

Explanation:

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Start a more conscious way of life with our classic juice cure and feel better in the long term➤ 3.5 or 7 days of juice cure

On the occasion of the World Health Day on April 7, 2019, we asked: How healthy does the LiveFresh community live? And what are the biggest challenges to hold out healthy habits?

Since we have founded LiveFresh with the mission to carry a healthy lifestyle out into the world with our natural juices, we now want to support our customers specifically with helpful tips and tricks. On in a healthy life with pleasure! Every day.

How healthy does the LiveFresh community live?

Survey in March 2019  100% natural juices without additives 

This quiz also shows that our customers either already live a healthy lifestyle with conscious diet or are full of motivation to become healthier. Together, we will do it! With our 100% natural Juice Revolution for natural energy.

How does the LiveFresh Community keep itself healthy?

Our customers currently indicate 46% to keep themselves healthy with both healthy nutrition and movement (multiple reputation possible):

Another 28% stated to keep fit with healthy diet, while a similarly large percentage (30%) admitted not to be as healthy as they would like to be. This is also not a problem - together we now start the challenge of healthy lifestyle and take the step into a healthier life together! That is why LiveFresh was finally founded.

Only 1% stated not to be interested in a healthy life.

What are the biggest challenges for a healthy lifestyle?

Stress as a challenge number 1

Who would have thought? As the biggest challenge for a healthier lifestyle, most participants stated "stress or other reasons" - an alarm bell for all of us to look at health holistically.

Sports and nutrition simply cannot be enforced in isolation and are difficult to persevere without the right support. As many other studies prove, health must be tackled holistically: living conditions, stress and lack of regeneration, motivation and wellness often make it difficult to put a healthy life into practice.

After stress as the greatest obstacle, unhealthy nutrition followed, 3. Too little motivation for sport and 4. Sport and nutrition as a common challenge.

That is why we will now tackle these topics holistically: with tips and tricks for healthier habits for a healthy lifestyle with pleasure and without waiver. Healthy is the new sexy :)

On the Juice Revolution

No fear - even if it is difficult: From now on we will help live with live juices and tips to manage the challenges of a healthy lifestyle. So that you can integrate a moving, healthy lifestyle and conscious nutrition into your life in the long term!

Be there: Become part of the Juice Revolution! Because a healthy life and enjoyment with good nutrition no longer have to be a compromise.

Live healthy. With pleasure. Every day.

Live.

We asked at the beginning of March 2019*: Almost 300 LiveFresh customers have rated our quality anonymously ** and help and support us in our Juice Revolution: healthy juices for every day.

Our claim bears fruit: Our juices not only taste our customers, many drink them very consciously to live sustainably healthy lifestyle with pleasure. And we also transparently take up every critical feedback as an incentive to improve - and show our solutions here.

But read it yourself and don't forget our live stories at the bottom!

The taste test - what are we doing well?

It is always exciting to give your own project out of your hand and have strangers evaluated. Do we do justice to our own claim?

How good taste live juices?

Our cold -pressed juices from 100% fruit taste - 79.8% of our customers give us 5 out of 5 stars, closely followed by 4 stars. In our survey, no individual juices were assessed, but the LiveFresh quality as a whole.

Would you buy our juices again?

A large part of our customers would buy LiveFresh again or consider to do this: 69.3% stated that it was most likely to buy again (5 out of 5 stars), followed by 19.1% with great probability (4 out of 5 stars ).

We look forward to the positive feedback - please recommend us!

Where do we stand now and where does LiveFresh want to go?

How are we perceived? Almost even more exciting than looking at your own product is the foreign look at yourself: What do others actually think about us?

What is LiveFresh for you?

Thanks for the appreciation: 100% natural juices without additives and our special HPP manufacturing procedure are the most important reason for most of our customers to buy our juices.

Almost 90%of our customers combine us with natural ingredients without any additives or added sugar (88.7%), followed by the gentle HPP press procedure (67.2%), Own production and personality (42.6%) as well as superfoods and innovation (23.8%).

In fact, in LiveFresh products there is really only what it says: 100% fruit or vegetables. Then nothing. From cold pressing instead of pasteurization. And that will always stay that way.

Why did you become aware of LiveFresh?

What motivation our customers lead to us? What is important to our customers? Two things combine our customers: health awareness combined with the natural live fresh taste.

Healthy lifestyle and outstanding freshness are at the top of the list of reasons why our customers come to us.Topics that we want to push forward with high -quality products and helpful content in order to carry a sustainable, healthy lifestyle out into the world with pleasure.

Feedback and criticism: What can we do better?

Not everything is gold that shines - of course we were also shown potential for improvement. We asked and show solutions here that have already been implemented or are already being developed.

Feedback 1: Why are there no green juices at LIVEFResh?

Some customers asked whether there were no green juices or - with a wink - whether we would not have juices with little carbohydrates. Don't panic, we are quick and immediately find a solution for both.

Our new live fresh wellness juices

Our new ones are currently going Wellness juices On sale: including green juices with fewer carbohydrates than pure fruit juices.

We recommendGreen love on kale based with ginger, apple and lime or Green feelingE With spinach base and apple and Moringa. Just try it!

Our other fruit-based wellness juices with special micronutrients thanks to superfoods also offer numerous health benefits with the usual natural taste without additives.

Feedback 2: Service and delivery

Whether submitted to the neighbor or other service problems: In order to prevent delivery and service difficulties, we enlarge our service and logistics team and have also engaged DHL in addition to DPD. AB April can now choose which delivery service should deliver our live refresh juices. Of course, we apologize for any inconvenience and strive to personally respond to individual feedback during this week **.

Unfortunately, we cannot personally supply all of Germany - but we hope that with the new selection you will get the best service and the best messengers in your region!

The plastic question: Why don't you take glass bottles?

Some customers interfere with our plastic bottles and propose glass bottles for environmental protection. Unfortunately, however, we cannot use glass bottles. Due to the large pressure that HPP procedure the glass would be blown up.

Our solution: We are already working on a solution in the development department, because a healthy lifestyle and sustainability are also going hand in hand for us. This year we are highlighting a more environmentally friendly packaging. We look forward to relevant information and experience!

We have already improved the juice boxes: they have become more stable and more environmentally friendly.

What stories our customers lead to us?

We already knew in advance that some of our customers lead very special stories and therefore asked.

Because behind LiveFresh there are cold -pressed juices due to the health benefits, especially from Pomegranate juice, numerous recovery stories. But also the company's history itself or the personal background of some investors - behind LiveFresh juices there is a lot more passion, fates and dreams than you think ...

We will soon share our company history into color and sound - we already let our customers have their say *** and will soon follow with more detailed stories:

Axel about his change in diet with live fresh:

“I am Asia and ginger fan. At the beginning of 2018 I changed my diet, worked on the quality of my sleep, started again with sports and decreased 18 kg. In search of great food, fresh and with a lot of power I ended up with you and now have a shot subscription. ”

Anja about her daily scramble around live refresh juices & shots;)

“I found out about LiveFresh from my neighbor, who gave me a few shots and a juice when I was terribly cold, and what can I say after 2-3 shots that I had drunk in one day immediately much better! I have already ordered shots and the delicious orange juice twice with you and it was really good for me! I love the shots and the orange juice! I would like to order more often, unfortunately my friend drinks half away and that's a little bit expensive;) ”

Stephanie about her live discovery:

„I was shocked when I realized that pretty much no "juice" is actually juice in the supermarket shelves and went to search and therefore also researched on the Internet. That's how I came to you. 😀“

Do you have a live story?

How do you like livefresh? What story has you led you to us? Tell us more and write to us. We appreciate your feedback!

* The present survey expressly is neither a scientific study nor a product assessment, but a survey for internal purposes. We put them open transparently because we want to develop together with our customers.

** The survey was anonymous. Only participants who expressly agreed to contact us and have left their email address could and could contact us.

*** Of course we obtain the express written consent to publish the quotes.