In simple terms, cold-pressed juice is fresh juice that is produced by simply pressing the fruit without applying heat. Unlike a centrifugal press, where the fruit is crushed with sharply rotating blades and the juice is then separated from the pulp by the rotation, the cold pressing process preserves all the important nutrients and vitamins. When using a conventional centrifugal press, heat is generated during the pressing process due to high speeds and friction. In the production of cold-pressed juice, the fruit is only pressed under pressure. No heat is generated during the pressing process, so that the juice is gently pressed out of the fruit.
