CRM Manager (m/f/d)

CRM Manager (m/f/d)

Do you want to help shape a startup brand? Then we have a challenge for you. To strengthen our team, we are looking for a smart, motivated person who is keen to take on technical and strategic challenges as soon as possible.

Your tasks

Retention marketing campaigns:

• Planning and implementation of creative, cross-channel campaigns (e-mail, WhatsApp, postcards, push notifications, flyers, postings, give-aways, etc.)
• Development and implementation of flows with Klaviyo and Charles

Customer surveys:

• Conducting surveys to measure customer satisfaction (NPS)
• Obtaining feedback on campaigns, products, customer experiences, needs and trends

KPI evaluations:

• Analysis and optimization of retention KPIs
• Identification of optimization potential

Customer journey:

• Identification of new retention touchpoints
• Development of new customer journeys with a focus on increasing customer lifetime value (CLV)

Objectives:

• Increasing the Net Promoter Score (NPS) and sales through effective CRM
• Increase the CLV
• Improvement of defined KPIs (open rates, CVR, sign-ups, engagement, etc.)

Email marketing (Klaviyo):

• Monitoring, optimization and further development of the email channel
• Content planning and implementation
• Consultation and coordination with the agency

WhatsApp marketing (Charles):

• Monitoring, optimization and further development of the WhatsApp channel
• Content planning and implementation

App development:

• Assistance in setting up and developing the newly planned app

Loyalty programs:

• Optimization and further development of our loyalty program (Loyalty Lion)
• Optimization and further development of our subscription offer
• Optimization and further development of our referral programs (Referral Candy & ReviewsIO)

Print mailing campaigns:

• Planning and coordination of print mailing campaigns

Mailing materials:

• Optimization and further development of our parcel inserts and shipping materials

Analysis & reporting:

• Analysis and reporting of all CRM channels

Strategic further development:

• Overview and further development of the entire CRM area and strategy
• Recognition and optimization of customer behavior, touchpoints and optimization potential
• Promotion of customer loyalty

Your profile:

• Degree in marketing, business or comparable qualification
• Several years of experience in CRM, ideally in an e-commerce environment
• Sound knowledge in the use of CRM tools (Klaviyo, Charles, Loyalty Lion, Referral Candy, ReviewsIO)
• Analytical skills and experience in dealing with KPI analyses and optimizations
• Creativity and strategic thinking
• Strong communication skills and ability to work in a team
• Independent, proactive way of working and high self-motivation

We offer:

• A challenging and varied job in a dynamic environment
• The opportunity to implement your own ideas and projects
• Flat hierarchies and short decision-making processes
• A motivated and committed team
• Attractive remuneration and further training opportunities
• Home office option
• Corporate benefits
• Company pension scheme